Social Media has become a vital part of Marketing in recent years. So much so that companies who are not keeping up with the times will soon be feeling the consequences, if they aren’t already. It can be incredibly daunting to dive into Internet Marketing and Social Media when you have no experience. That’s why we have compiled this short list of visual branding tactics that you can use to grow your business and succeed in the world of Social Media!
1) Use Pictures in Your Posts
We mean all posts! Blog posts, Facebook posts, LinkedIn posts, and more. Posts on social media that contain an image or an image thumbnail have a much higher rate of engagement. It’s easy to see why. The eye is drawn to images and definitely inspire action more than a blurb of text would.
2) Keep Branding Consistent and Well-Designed
This is very important! Make sure your visual brand is well-designed, fresh, and consistent across all platforms. That means having an easily recognizable logo that is presented in a consistent way everywhere. Your social media banners can be creative and incorporate pictures and neat design elements, but make sure your different pages work to confirm your brand identity and not confuse it. This is something that many businesses fail to do. It’s a simple thing that can make a big difference. For example, check out our Facebook page banner:
This banner is consistent with all of our other social media platforms. That means that customers who find us anywhere will know it’s us and have a similar experience and exposure to our brand.
3) Present Information Using Graphics and Visualizations
In the past few years, we have been created infographics and comics to display complex ideas and tell stories about our products. This is not only fun, but a great way to communicate in the digital age. It has definitely been one of our most productive new endeavors. Not only is it helpful for Internet traffic and sales, but it educates our colleagues and community. The benefit has been huge. In addition to infographics like this, it’s a good idea to put effort into charts, presentations, captioned pictures, or whatever makes sense for your business. Whatever you are trying to convey, a visual representation can help.
Here are some of the comics and infographics we have created:
- 10 Reasons Why Vertical Folding Walls Are Better Than Horizontal Walls
- Should Egress Doors Be Added to Folding Walls?
- Where Elevator Doors Must Stop Smoke
- Sound is Like Water – A Visual Guide to Operable Wall Acoustics
- Building Code Treasure Hunt – “Corridor Continuity”
- An Architect’s Alternate Universe: Atrium Smoke Control
- Why Do Elevators Need Smoke Protection
- Deflection Concerns With Operable Partitions
4) Make Sure Your Media Leads to Action
Don’t let your media be a dead end! For example, a single picture posted on a social network could garner a lot of interest, but it won’t help much if viewers don’t know where it came from or where to go afterwards. For that reason, it is important to make sure all your social profiles link back to your website and also have some connection to your brand.
Better yet, do your best to make all the media you post lead to some sort of action. For example, don’t just take a picture of your product and post it. That will result in viewers saying, “that is neat looking,” and then moving on to something else. A better plan would be to post a picture with a caption that leads viewers to visit your website for extra content or some reward. If you are using images in an advertisement, you could offer some sort of temporary promotion or reward for taking action. The key here is that the media has purpose. The infographics mentioned above are a good example of this because they educate viewers and inspire them to look into the products more.
Furthermore, the infographics always have some sort of visual watermark providing credit and leading viewers back to the original site of origin. Had the credit not been there, the image could spread and be used by other companies or people without any benefit to you.
5) Don’t Forget the Power of Video
Let video be your new best friend. I’m sure you have heard it said that it is better to show than to tell. This can be the case on the Internet. Most Internet users are more engaged by video than by anything else. I’m sure you have seen this in your own life when you can’t seem to take your eyes off the television if it is on in the background.
For example, if you have a product, show it in action using a beautifully produced video. Videos can be posted on your website and across many different social media platforms. The power of these “moving pictures,” as they used to be called, are incredibly valuable.
Here’s a video we created recently that shows off our fantastic moving walls. You have to admit that it is much more impressive to see the in motion rather than a still picture.
Bonus: Animated GIFs
These are neat! If you don’t already know, an animated GIF is a type of picture that can be animated like a video. They are much smaller in size than videos and can be posted directly onto some social media networks. It is definitely eye-catching and a good alternative to video when you need something short, small, and similar to a photo but also similar to a video! Here’s one we made:
These things have worked for us over the years and continue to help our Internet presence grow. We’re confident that you will see a difference in your Internet Marketing practice if you implement them. Let us know your thoughts and if you have any questions.
Thanks for reading and good luck!